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Fox Sports unveils 鈥榗hief World Cup watchers鈥� at Times Square installation
鈥楩ox & Friends鈥� co-host Brian Kilmeade showcases Fox Sports鈥� World Cup viewing cube in Times Square and meets the two fans tasked with watching all 104 matches.
The initiative allows two chosen fans to watch all 104 FIFA World Cup 2026 matches from a custom-built viewing cube in Times Square. FOX Chief Marketing Officer Brian Borkowski and Indeed Vice President of Global Marketing Jennifer Warren explain the campaign. Winners Austin Franklin and Kevin Akoto prepare for 350 hours of soccer, becoming the ultimate World Cup superfans.
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